The Project Scope
The IWK Foundation is a non-for-profit organization who is the funding partner for the IWK Health Centre. The Annual Report needed to be designed as an accountability and storytelling piece for the Foundation’s donors and community partners.
While providing the creative direction for this report, I knew it was essential to put patient stories first. I achieved this through the design by making the layout feature large patient photography paired with statistics. The minimalist design of the report makes the viewer want to slow down, read and retain the content being presented.
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