by Brittany Pickrem | Apr 28, 2020 | Uncategorized
As brand expert, and business owner, I’m always thinking about branding, and how it can best serve and support businesses, especially during extraordinary times. Now, I know what you might be thinking. “C’mon Brittany. I just want to bake some bread, learn a...
by Brittany Pickrem | Jul 12, 2019 | Uncategorized
5 minute read Ah Summer, it’s the most wonderful time of the year… to get completely distracted from building your brand! Because the Summer is such a short-lived season here in the Maritimes, the urge to run to the nearest beach, hiking trail, or patio on every...
by Crystal Picard | Apr 19, 2019 | Brand Vision, Branding
Picture this: You’ve just walked into a crowded networking event or conference that’s in full swing. You haven’t spotted anyone you know yet, so you take a moment to glance around the room. You quickly observe the people in the crowd based on their...
by Brittany Pickrem | Apr 2, 2019 | Brand Strategy, Brand Visibility
Brand visibility is a crucial part of a successful brand, and I’m thrilled to be speaking about this in partnership with the Cumberland Connects Conference for Entrepreneurs and Futurepreneurs on April 10. In preparation for this talk, I interviewed four rural...
by Brittany Pickrem | Feb 14, 2019 | Branding, Uncategorized
After hundreds of branding consults, the most common thing my clients ask for is a brand that people will love. What they’re really saying—most of the time—is that they want to have a logo that people will love. In this article when I’m talking about...
