Picture this: You’ve just walked into a crowded networking event or conference that’s in full swing. You haven’t spotted anyone you know yet, so you take a moment to glance around the room. You quickly observe the people in the crowd based on their demeanour, their gestures, and also by how they’re dressed.

At the same time, several people in the room may have looked up and made those same observations about you.

When it comes to your brand, your clothes are a prime opportunity to present your ideal audience with another side of your brand voice. Choosing how your fashion choices affect your brand when you’re packing for a weekend conference can be hard when you’re aiming to fit the weekend into your carry-on.

Today we’re going to cover a few quick tips for packing for a weekend conference with confidence that you’ll be showing up crease-free and ready to expand your network.

Packing for a confident conference look:

Choose your fabrics:

Best choices: Think wool, polyester and knits. These are hearty fabrics that will resist creasing when packed tightly in your carry-on. Avoid natural fabrics like Cotton, Rayon or Silk, as these will wrinkle easily and the last thing you want to do the night before a big conference is to be ironing your clothes.

Patterns & prints:

When you are heading to an important conference, and especially if you are presenting at the conference—avoid detailed patterns/prints on your clothes. These can be distracting to those talking to you, or those listening while you present.

If you want to add a pop to your outfit, see about adding a pattern to your shoes or your pocket square to add some confidence to your outfit.

When it comes to your brand, your clothes are a prime opportunity to present your ideal audience with another side of your brand voice.

Prepare layers:

When in doubt, bring an extra layer. You can’t go wrong with a pashmina scarf or layering a sweater under your suit jacket. Coming prepared with layers means you won’t spend your time too hot or cold at the event.

Unsure how to pack for your next big conference or event? Book a Conference Clothing Consult to find out the best way to pack based on the wardrobe you already have, and where you could add one or two new pieces to make a statement when you walk in the room.